Celebrating 25 years of Morning Glory

Time makes a classic, and our Morning Glory floor lamp is celebrating its 25th birthday. Our creative director Albi Serfaty shines a light on the origins of our most iconic design.


A global bestseller

Our most iconic lighting design continues to be our best selling product, appearing in the homes of Hollywood stars and top musicians as well as boutique hotels across the globe. We’ve handmade over 4,000 Morning Glory lamps in our atelier over the last 25 years and each is as unique today as our very first prototype, designed by Ayala Serfaty.

“We treat each Morning Glory as a member of the family. To meet them around the globe is a joy!”

Albi Serfaty, Aqua Creations Creative Director

Lighting evolution

Q: How has the Morning Glory evolved over the years?
A: Originally we didn’t use any laser cutting technology, so each Morning Glory was completely individual and had its own personality. It was very primitive in a way, and the design at the time used only incandescent lamp bulbs – very simple electricity.

Timeless technology

Now it is more sophisticated: the base has become thinner and the opening wider to create a more sensual silhouette. We still make every Morning Glory floor lamp by hand, and our special Live and Let Dye technology means we can dye its silk shade any color or pattern. This makes it personal, fresh and relevant.


Made with love

Q: Why do you think the Morning Glory has been so popular?
A: We are lucky that we own an iconic, timeless design like the Morning Glory. Its size, shape, materials and the wonderful soft light it produces make it the ultimate floor lamp. We recently refurbished one of the very first lamps we ever sold, and even though it was 25 years old, it still worked perfectly. We just updated it with a new silk shade. Now it’s set for another 25 years.

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